Salesforce Is Buying Braze. Don't Redesign Your Commerce Data Stack Yet.
Salesforce agreed to buy Braze for $5.66B, but the deal hasn't closed. Define who owns customer truth, events, identity and consent before you consolidate.
Insights
Commerce notes for product, platform, and growth teams
Practical guidance on ReviewFlow, Orderly, stack fit, SFCC cartridge delivery, and API-based integrations across modern commerce stacks.
A Marketplace Order Isn't One Order. Design the Return and Money Flow Before You Launch.
One marketplace checkout fragments into seller obligations, shipments, returns and payables. Design state ownership, ledgers and reconciliation before launch.
Adobe Commerce Can Now Change Catalog Promotions by API. Your Approval Model Needs to Catch Up.
Adobe Commerce as a Cloud Service can create, update and delete catalog price rules through REST. Promotion automation needs deterministic business controls before it goes live.
Adobe Commerce Just Made Configuration Deployable. Don't Turn It Into a Copy Button.
Adobe Commerce can now move system configuration from sandbox to production through REST. Here's what belongs in CI/CD, what doesn't, and how to avoid copying production secrets.
Shopify Agentic Storefronts: What Merchants Actually Need to Control
Shopify now treats AI assistants as commerce channels. Here’s what merchants should govern across catalogue access, checkout, data, attribution and post-purchase operations.
What Is Palmata? How It Works, What AEO and GEO Mean, and How It Compares With Semrush and Optimizely
Palmata helps brands understand how they appear in AI-generated answers. Learn what AEO and GEO mean, how Palmata works, and how it compares with Semrush and Optimizely.
Salesforce AIforce Can Act on Commerce. What Should It Be Allowed to Change?
Salesforce AIforce enables AI agents to act on commerce data via MCP. But what should agents change? Explore execution boundaries, permissions, and governance.
Dreamforce Made AI Agents the New Storefront. Is Your Commerce Stack Ready?
Dreamforce made AI agents look like the next storefront. But agentic commerce is an architecture challenge: catalogue data, inventory trust, OMS, and machine-readable reviews.
Reviews Platform for Salesforce Commerce Cloud: What Teams Actually Need
Most reviews platform comparisons are written for Shopify teams. If you're on Salesforce Commerce Cloud, the integration model matters more than the feature list. Here's what to actually evaluate.
Subscription Management for Salesforce Commerce Cloud: Platform Fit Actually Matters
Most subscription management platforms are built for Shopify. If you're running a subscription program on Salesforce Commerce Cloud, here's what to evaluate and why the integration layer is the real decision.
Yotpo Alternative for Salesforce Commerce Cloud: What to Look for Instead
Yotpo works well for Shopify teams. For Salesforce Commerce Cloud, the integration model is different and the alternatives are worth understanding properly. Here's an honest breakdown.
Salesforce's Agreement to Acquire Contentful: What It Means Beyond B2C Commerce
Salesforce's agreement to acquire Contentful is a signal that content, commerce, data, and AI are converging. Here is what it could mean for Experience Cloud, B2B Commerce, and enterprise digital strategy.
Storefront Next: Salesforce’s Modern React Storefront Architecture for B2C Commerce
Salesforce Storefront Next is a modern React-based storefront template for Salesforce B2C Commerce. Built with React 19, React Router 7, Vite, and Tailwind CSS 4, it offers composable architecture with SCAPI integrations.
Salesforce Headless 360: The API-First Future of CRM and AI Agents
Salesforce’s new Headless 360 platform makes the entire CRM API-first. Learn how this empowers developers to build anywhere and AI agents (Slackbots, etc.) to work without a UI. Discover Slack and B2B Commerce use cases, key considerations, and why this is a bold step into the agentic era.
Shopify to Salesforce Migration Advantages
How migrating from Shopify to Salesforce Commerce Cloud can support more scale, flexibility, and control.
Shopify vs Magento vs Salesforce Commerce: Which Platform is Right?
Detailed comparison of leading e-commerce platforms to help you choose the right solution for your business needs.
Headless Commerce: Architecture and Implementation Guide
Explore headless commerce architecture, benefits, and implementation strategies for modern e-commerce experiences with Salesforce Commerce Cloud.
Einstein AI Personalization: Boosting Commerce Performance
Discover how Einstein AI transforms e-commerce experiences through intelligent personalization, predictive analytics, and automated optimization.
Optimize Store Performance with Dynamic Imaging Service
Learn how Salesforce Commerce Cloud's Dynamic Imaging Service streamlines image serving and improves performance.
Salesforce Data Cloud: Complete Implementation Strategy
Learn how to implement Salesforce Data Cloud to create unified customer profiles, deliver personalized experiences, and drive intelligent business decisions through real-time data activation.
Ready to Launch on Salesforce Commerce Cloud? Your Simple Guide to Nailing the RFP
Complete guide to creating a winning Salesforce Commerce Cloud RFP. Learn how to find the perfect implementation partner and launch successfully.
Complete Commerce Cloud Implementation Guide
Comprehensive guide to implementing Salesforce Commerce Cloud successfully, from planning and architecture to deployment and optimization.
How Salesforce Commerce GPT is Personalizing the Future of Shopping
Discover how Commerce GPT transforms online shopping with AI-powered personal shopping assistants.
How Google's UPC Push Could Quietly Hurt Shopify (and SMB Commerce)
Google's push for UPC-based product identity, checkout, and AI shopping could quietly reshape e-commerce. We explore what this means for Shopify, small merchants, and the future of brand-led vs product-led commerce.
Salesforce Commerce Cloud vs Commerce on Core Comparison
Comparison between Salesforce Commerce Cloud B2C (Demandware) and Commerce on Core B2B/D2C platforms.
Commerce Cloud B2B vs B2C: Choosing the Right Solution
Understand the key differences between Salesforce Commerce Cloud B2B and B2C solutions to make the right technology investment decision for your business model.
Agentforce Automation: Revolutionizing Customer Service
Discover how Agentforce leverages advanced AI to create autonomous agents that handle complex customer interactions with human-like intelligence and efficiency.
Is Adobe Commerce Suitable for Enterprise Businesses?
Analysis of Adobe Commerce limitations for enterprise customers and why businesses consider alternatives.