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6 articles from active commerce work in this category, newest first.
Palmata helps brands understand how they appear in AI-generated answers. Learn what AEO and GEO mean, how Palmata works, and how it compares with Semrush and Optimizely.
Salesforce AIforce enables AI agents to act on commerce data via MCP. But what should agents change? Explore execution boundaries, permissions, and governance.
Dreamforce made AI agents look like the next storefront. But agentic commerce is an architecture challenge: catalogue data, inventory trust, OMS, and machine-readable reviews.
Discover how Einstein AI transforms e-commerce experiences through intelligent personalization, predictive analytics, and automated optimization.
Learn how to implement Salesforce Data Cloud to create unified customer profiles, deliver personalized experiences, and drive intelligent business decisions through real-time data activation.
Discover how Agentforce leverages advanced AI to create autonomous agents that handle complex customer interactions with human-like intelligence and efficiency.