Salesforce Is Buying Braze. Don't Redesign Your Commerce Data Stack Yet.
Salesforce agreed to buy Braze for $5.66B, but the deal hasn't closed. Define who owns customer truth, events, identity and consent before you consolidate.
Category
Data & AI Insights
7 articles from active commerce work in this category, newest first.
What Is Palmata? How It Works, What AEO and GEO Mean, and How It Compares With Semrush and Optimizely
Palmata helps brands understand how they appear in AI-generated answers. Learn what AEO and GEO mean, how Palmata works, and how it compares with Semrush and Optimizely.
Salesforce AIforce Can Act on Commerce. What Should It Be Allowed to Change?
Salesforce AIforce enables AI agents to act on commerce data via MCP. But what should agents change? Explore execution boundaries, permissions, and governance.
Dreamforce Made AI Agents the New Storefront. Is Your Commerce Stack Ready?
Dreamforce made AI agents look like the next storefront. But agentic commerce is an architecture challenge: catalogue data, inventory trust, OMS, and machine-readable reviews.
Einstein AI Personalization: Boosting Commerce Performance
Discover how Einstein AI transforms e-commerce experiences through intelligent personalization, predictive analytics, and automated optimization.
Salesforce Data Cloud: Complete Implementation Strategy
Learn how to implement Salesforce Data Cloud to create unified customer profiles, deliver personalized experiences, and drive intelligent business decisions through real-time data activation.
Agentforce Automation: Revolutionizing Customer Service
Discover how Agentforce leverages advanced AI to create autonomous agents that handle complex customer interactions with human-like intelligence and efficiency.