Salesforce Is Buying Braze. Don't Redesign Your Commerce Data Stack Yet.
Salesforce agreed to buy Braze for $5.66B, but the deal hasn't closed. Define who owns customer truth, events, identity and consent before you consolidate.
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Salesforce agreed to buy Braze for $5.66B, but the deal hasn't closed. Define who owns customer truth, events, identity and consent before you consolidate.