Multi-Brand Fashion Retailer
Managing 5 regional brands on separate platforms resulted in fragmented customer experiences and high operational overhead.
Key Results
Higher online revenue performance
Conversion rate improvements across storefronts
Challenge
A major fashion retailer operating 5 regional brands on separate legacy platforms faced fragmented customer experiences, duplicated development efforts, and difficulty sharing inventory and customer data across brands.
Solution
tailoredd designed and implemented a unified multi-brand commerce architecture on Salesforce Commerce Cloud. Using a headless approach with progressive web app storefronts, each brand maintained its unique identity while sharing a common backend. Einstein AI was integrated for cross-brand personalization and product recommendations.
Results
Within 6 months of launch, the client reported stronger online revenue performance and notable conversion improvements. Operational complexity also decreased because redundant systems were consolidated into a shared core.